google analytics: what is the difference between referrer path vs previous page path? -


i find out difference in google analytics between "referral path" , "previous page path"?

the task number of visits came page section of web site. section contains many pages want regard sole referrer.

i made following experiment:

  • 1) setup advanced segment 2 conditions page title contains "x page title" , referral path contains "y-product".
  • 2) compared figures (1) sum of numbers under "previous page path" in "navigation summary".

in short, there nothing in common between both numbers. so, "referrer" , "previous page" in google analytics? thanks

the "referrer" external referring url of first page visitor lands on in visit. example, if visitor performs google search , site comes , click on link , go site, referrer google.com (assuming site not google.com!). if visitor clicks on random link on site , goes page on site, referrer still google.com.

the "previous page" page visitor on given page. change, each time visitor goes new page on site.

example

google.com >  yoursite.com/page1.html  /*referrer=google.com, prev page=(entrance)*/  google.com >  yoursite.com/page1.html >  yoursite.com/page2.html  /*referrer=google.com, prev page=page1.html*/  google.com >  yoursite.com/page1.html >  yoursite.com/page2.html > yoursite.com/page3.html /*referrer=google.com, prev page=page2.html*/ 

Comments

Popular posts from this blog

java - Jmockit String final length method mocking Issue -

asp.net - Razor Page Hosted on IIS 6 Fails Every Morning -

c++ - wxwidget compiling on windows command prompt -