google analytics: what is the difference between referrer path vs previous page path? -
i find out difference in google analytics between "referral path" , "previous page path"?
the task number of visits came page section of web site. section contains many pages want regard sole referrer.
i made following experiment:
- 1) setup advanced segment 2 conditions page title contains "x page title" , referral path contains "y-product".
- 2) compared figures (1) sum of numbers under "previous page path" in "navigation summary".
in short, there nothing in common between both numbers. so, "referrer" , "previous page" in google analytics? thanks
the "referrer" external referring url of first page visitor lands on in visit. example, if visitor performs google search , site comes , click on link , go site, referrer google.com (assuming site not google.com!). if visitor clicks on random link on site , goes page on site, referrer still google.com.
the "previous page" page visitor on given page. change, each time visitor goes new page on site.
example
google.com > yoursite.com/page1.html /*referrer=google.com, prev page=(entrance)*/ google.com > yoursite.com/page1.html > yoursite.com/page2.html /*referrer=google.com, prev page=page1.html*/ google.com > yoursite.com/page1.html > yoursite.com/page2.html > yoursite.com/page3.html /*referrer=google.com, prev page=page2.html*/
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